Project duration:
4 weeks
Role:
UX Designer, Visual Designer, Data Modeler
Team:
Solo project
Tools:
Figma, Photoshop
I formulated a perspective for viewing hockey and the effectiveness of individual players based on the timeliness of their scoring. During the ideation of this concept I recognized the potential to improve user experience and increase engagement by creating a new feature within the popular sports app, theScore.
A statistical representation of player performance that displays individual scoring output in impact situations
For this model impact situations are considered to be when the team is tied or trailing by up to two goals
These isolated stats showcase how productive a player is in close games when their team is in need of a goal
Data for impact scoring was collected manually by selecting a handful of players and studying more than 1500 NHL game logs over their current seasons and playoff careers.
The data excludes points scored while leading, and scored when trailing by more than two goals in order to:
Eliminate potential stat padding in blowout games
Create a better depiction of the player's competitive drive in close games
Reject points deemed unlikely to produce a comeback
While establishing the feature layout it was important to adhere to the design patterns used throughout the app to maintain a sense of familiarity and intuitiveness for users.
League leaders in impact scoring are listed under the "Impact Performers" section of the NHL Leaders tab
Users can navigate to a dedicated "Impact" tab on each player's profile
Each player's impact scoring is displayed for their current season as well as their playoff career total
Coloured circles help distinguish the scoreline at the time points were earned
With more time to develop a proper algorithm and gather data, this feature's scope could be expanded to include all NHL players and seasons.
There is opportunity for Impact Performance to be implemented across sports leagues, enhancing the way fans enjoy sports and sports statistics.
This feature could open up a new avenue in the world of sports betting.