EquippedToGo App & Website
EquippedToGo App & Website
Embedded Files
Project duration:
12 weeks
Role:
UX Designer & Researcher, Visual Designer
Team:
Solo project
Tools:
Figma, Photoshop
Context
Context
I designed an e-commerce app and website aimed at providing a user-friendly experience for outdoor enthusiasts looking to purchase camping and adventure equipment.
The primary goals were to offer:
Helpful equipment suggestions
Detailed equipment information
Selective equipment comparing
Choice of ordering for delivery or in-store pickup
A streamlined payment process
Understanding the Problem
Understanding the Problem
Wireframing
Wireframing
Sketches
Sketches
Sketches
Sketches
Home page
Store page
Product page
Account page
Accessibility & Improvements
Accessibility & Improvements
Designed for the Canadian market, it was important to include language conversion throughout the platform for French speaking users.
Usability testing helped determine the need to implement store hours in the app.
The option to share shipping and billing addresses was added following user feedback.
Final Design
Final Design
Home page
Store page
Product page
Account page
Mobile
Desktop
Figma Board
Figma Board
Reflection & Takeaways
Reflection & Takeaways
With more time, the next addition would be a complete comparison display, allowing users to view selected equipment information next to each other.
This project improved my understanding of simple action buttons and the value they bring to usability throughout the platform.
The experience of creating a design system from scratch was illuminating for me, however, if I were to build a similar platform again I would begin with an existing design system to save time spent designing icons and layout.
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