EquippedToGo App & Website

EquippedToGo is a cross-platform e-commerce app designed for both mobile and web created early in my design training to explore full-flow UI execution for a retail experience. The project focused on designing a complete shopping journey, from browsing products to checkout, while establishing a cohesive visual system through custom icons, branding elements, and reusable components.

Rather than solving a novel user problem, this project served as an opportunity to practice structuring familiar e-commerce patterns and maintaining visual consistency across multiple screens and states.

The primary goal of this project was to design a clear and visually consistent e-commerce interface that covered all core shopping flows. Emphasis was placed on layout structure, hierarchy, and UI execution rather than research-driven problem discovery.

This work helped build a foundation in:

• Designing common commerce patterns

• Creating reusable UI components

• Maintaining consistency across a multi-screen product experience

A significant portion of the project was dedicated to visual design and system consistency.

This included:

• Designing custom icons for navigation and product actions

• Establishing a color palette and typography system

• Applying consistent spacing, button styles, and visual hierarchy

These elements were reused across the app to support clarity and cohesion throughout the shopping experience.

During design iteration and informal usability feedback, several refinements were incorporated to improve clarity and reduce friction:

• Language support: French localization to better support Canadian users

• Store clarity: Clear display of store hours and availability based on user confusion during testing

• Checkout flexibility: Ability to share and reuse shipping and billing addresses to reduce repeated input

• Readability: Clear contrast, typography, and grouping of actions to support scannability across devices

This project resulted in a complete, high-fidelity e-commerce UI covering core shopping flows. It demonstrates early strengths in visual design, layout consistency, and component reuse across a multi-screen experience.

While exploratory in nature, the project provided a strong foundation for future work focused on deeper product thinking and user-driven design.

As one of my earliest projects, EquippedToGo represents an important step in developing my UI and product design skills. Since completing this work, my focus has shifted toward solving more clearly defined user problems and grounding design decisions in research, iteration, and validation.

This project helped me internalize layout consistency and reusable components, which have informed how I build scalable interfaces in later designs.